By Sketchart26
Monday 26th April 2010
So with email marketing you have the potential to open up a can of worms in terms of getting the message out there. But first there are a few things you need to be sure not to do as those worms will keep on running. YOU REALLY DON’T WON’T TO BE WAISTING VALUEABLE TIME CHASING THOSE WORMS
When we write an Email Campaign the first thing people see is your “Subject Line” when they open up their email. So keep the “Subject Line”, under 30 – 40 characters (including spaces), so keep it short and be sure it sparks their interest straight away through persuasive language. You can find some great advice on that here
http://www.orangeusd.k12.ca.us/yorba/persuasive_writing.htmDon’t bore your subscribers/customers. Keep your paragraphs short and to the point. No more than maybe two or three sentences long. So write down what you would like to say and then go through it cutting out all that you can, but keeping the most important things you wish to say. As your readers will more than likely only scan your paragraphs for keywords.
Never just assume that your subscribers/customers will read your email every time. Chances are they won’t. So you need to provide a reason for them to want to keep coming back. Throw in a few ads that are relevant, or free tips which relate to your product or topic. This will provide incentive for them to return.
Don’t just assume your email campaigns are working. Keep a record of those that worked and those that didn’t work. Through this you can learn to successful write your future campaigns.
Never send your emails out in bulk before putting them to the test. Many email companies can view your email differently making your campaign look terrible. So set up a few free email accounts at different serves i.e., yahoo, Gmail, and send your campaign to yourself to see what it looks like.
Never over do your campaigns. If you send to many in a short period you are sure to reduce the chance of keeping peoples interest. So space them out. Split your database into groups according to your products/industry.
Don’t sit back and think your subscriptions will grow on their own. They won’t. It requires a little hard work on your part. Get out there and invite people in. Use your Squidoo lenses, your signatures on email accounts and other relevant accounts, MSN, Facebook they all offer a world of opportunity.
MOST IMPORTANT.
Never cut corners. Take the time to write your campaign and make sure it looks good, spaced right, is relevant and easy to read. Keep in mind the colours you choice to write in as some people have trouble viewing these.
Most important have fun doing it
To obtain a copy in PDF formate you may do so
here
